84% of Consumers Search for Brands on Social Media Before Purchasing
September 16, 2025
84% of Consumers Search for Brands on Social Media Before Purchasing
Content Creation & Branding,Content Marketing,Digital Marketing,Social Media Marketing,Social Media Strategy,Video Marketing,VideoProductionIndia
In today’s digital age, social media has become more than just a platform for social interaction—it’s a vital tool for consumer research. Recent studies indicate that 84% of consumers search for brands on social media before making a purchase porchgroupmedia.com. This statistic underscores the importance of maintaining a robust and engaging social media presence.
Why Consumers Turn to Social Media Before Buying
1. Instant Access to Brand Information
Social media platforms offer consumers immediate access to a brand’s identity, values, and product offerings. This instant access helps consumers make informed decisions quickly, enhancing their shopping experience.
2. Influence of User-Generated Content
User-generated content (UGC) plays a significant role in shaping consumer perceptions. A study found that 84% of people are more likely to trust a brand that uses UGC in its marketing campaigns social.plus. This trust can directly influence purchasing decisions.
3. Social Proof and Reviews
Consumers often look for reviews and testimonials on social media to gauge the quality and reliability of a brand. Positive feedback from peers can significantly impact their purchasing choices.
How Brands Can Leverage Social Media for Better Engagement
1. Maintain Active and Authentic Profiles
Regularly update your social media profiles with authentic content that reflects your brand’s values and offerings. Engage with your audience through comments, messages, and interactive posts to build a loyal community.
2. Encourage and Showcase User-Generated Content
Encourage satisfied customers to share their experiences and feature their content on your social media platforms. This not only builds trust but also provides authentic social proof to potential customers.
3. Utilize Social Media Advertising
Invest in targeted social media advertising to reach a broader audience. Platforms like Facebook, Instagram, and TikTok offer advanced targeting options to ensure your ads reach the most relevant consumers.
4. Monitor and Respond to Feedback
Actively monitor your social media channels for feedback, both positive and negative. Respond promptly and professionally to all comments and messages to demonstrate excellent customer service and build trust.
Conclusion
With 84% of consumers researching brands on social media before purchasing, it’s clear that a strong social media presence is crucial for modern businesses. By maintaining active profiles, encouraging user-generated content, utilizing targeted advertising, and engaging with your audience, you can enhance your brand’s visibility and influence consumer purchasing decisions.
How Lab Darshi Can Help
Corporate video production is no longer a luxury—it’s a strategic tool for growth. By integrating video into your marketing plan, you can build trust, enhance brand recognition, and stand out in a crowded marketplace. Start planning your video content today to thrive in 2025.your digital success story together.
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Content Creation & Branding,Content Marketing,Digital Marketing,Social Media Marketing,Social Media Strategy,Video Marketing,VideoProductionIndia
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